The New Organizational Wealth: Managing and Measuring Knowledge-Based Assets

Description: The New Organizational Wealth: Managing and Measuring Knowledge-Based Assets Sveiby, Karl Erik New strategies for business success based on shifting the focus from information to knowledge -- Fifty percent of the fastest-growing companies in the U.S. can be described as ""knowledge companies"" -- those that employ highly skilled, highly educated people who sell their knowledge rather than products -- Provides tools for measuring intangible assets such as competent and creative employees, patents, brand names, and company reputation -- Some archetypal knowledge companies are consultancy firms, advertising agencies, software companies, and architecture firms Few of today's companies improve performance through knowledge or learning. This is because few managers understand how to make a business of knowledge. They focus on explicit knowledge -- information -- instead of implicit human knowledge. Investing in information technology instead of in people, they only know how to measure performance in money. This ground-breaking book offers practical advice and rules of thumb for designing a business strategy that focuses on knowledge as an intangible asset. It begins by outlining the differences between information-focused strategies (such as adding chips to a manufacturer's product line) and knowledge-focused strategies (such as seeking returns in long term customer relationships, ideas and learning, and research and development). Measuring the knowledge-based assets of a company explains why, for example, Microsoft is valued at 40 times its worth on paper. In eight chapters, Sveiby assembles a veritable toolbox of knowledge-based management techniques to enable managers to meet the new business challenges of the coming century. Anthem Books Difference Great quality used items! We aim to exceed expectations on every order with quick shipping and extra attention to quality packaging! Competitive Pricing With our dynamic pricing model, our prices are always competitive. Our prices are some of the lowest that you will find on the internet. Rest assured that you're getting a good deal when purchasing with us. 30-day Money Back Guarantee We are committed to making sure that you leave this transaction satisfied. If you're unhappy with the product for any reason, you may return it back for your money-back or a replacement within 30 days. No questions asked!

Price: 13.01 USD

Location: Phoenix, Arizona

End Time: 2024-10-11T08:35:12.000Z

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