Description: The product is a textbook titled "Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global edition" by Kevin Lane Keller. It falls under the category of Books & Magazines and Textbooks, focusing on the subject of Measurement in the field of Strategic Management. The book is published in English and discusses techniques for creating, evaluating, and controlling brand value on a global scale.
Price: 29.99 USD
Location: Natick, Massachusetts
End Time: 2025-02-14T18:35:37.000Z
Shipping Cost: 0 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Brand: Unbranded
Type: ABIS_BOOK
Language: EnglishPublishedEnglishOriginalLangu
Publication Name: Strategic Management
Author: Keller, Kevin Lane
PublicationName: ABIS_BOOK
MPN: 1292314966
Subject: Measurement
