Description: ABC RADIO - Tom Breneman's Breakfast in Hollywood - ADVERTISING ©1945: Breakfast in Hollywood is a morning radio show created and hosted by Tom Breneman broadcast from 1941 to 1948 on three different radio networks: NBC, ABC and Mutual. These unscripted shows were spontaneous and involved much audience participation. Breneman's many guests included such stars as Jimmy Durante, Andy Devine and Orson Welles. Radio personality Breneman was in Hollywood having lunch in 1940 with friends at Sardi's Restaurant on Hollywood Boulevard when he realized the location's potential for a radio program. He quickly found an audience when he began broadcasting his Breakfast on the Boulevard January 13, 1941, on KFWB Los Angeles. Newspaper radio schedules indicate that West Coast stations were broadcasting the program as "Breakfast at Sardi's" as early as September 1941. The program was limited to radio stations in California, Oregon, and Washington State until Breakfast at Sardi's aired on the Blue Network from August 3, 1942. One source claim that on February 26, 1943, the title was changed to avoid confusion with Sardi's in New York. However, newspaper radio schedules for the New York listening area began changing from "Breakfast at Sardi's" to "Breakfast in Hollywood" only in early 1945 while other newspapers referred to Breneman's program as "Breakfast at Sardi's" until mid-1945. The program had numerous sponsors, including Kellogg's cereals, Ivory Flakes, Planters Peanuts, Aunt Jemima Flour, Minute Man Soups and Alpine Coffee. By the mid-1940s, Breneman had ten million listeners. The popularity of the radio program was such that he created his own magazine, and in 1945 he opened his own establishment, Tom Breneman's Restaurant, located on Vine Street off Sunset Boulevard. Organist Korla Pandit was only one of the musical talents who performed at the restaurant. This Linen Era postcard, copyrighted in 1945, features a number of woman-interest luxury items: The DuBerry Makeup Kit, California Arm-Ray Orchid from Cedric's, and The Wishing Ring by Josef. The card is in good condition. Kellogg Co.
Price: 8.5 USD
Location: Brooklyn, New York
End Time: 2025-01-23T02:37:45.000Z
Shipping Cost: 0 USD
Product Images
Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Unit of Sale: Single Unit
Size: Standard (5.5x3.5 in)
Material: Paper
Year Manufactured: 1945
City: Hollywood
Original/Licensed Reprint: Original
Brand/Publisher: Kellogg Co.
Subject: Tom Breneman's Breakfast in Hollywood
Continent: North America
Type: Printed (Lithograph)
Era: Linen (1930-1945)
Theme: ABC Radio, Advertising, California Arm-Ray Orchid, California Arm-Ray Orchid from Cedric's, DuBerry Makeup Kit, Hotel & Restaurant, Radio, The Wishing Ring by Josef
Country: United States
Region: California
Features: Panoramic
Time Period Manufactured: 1940-1949
Country/Region of Manufacture: United States
Postage Condition: Unposted
