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A Preface to Marketing Management by J. Paul Peter, J H Donnelly Jr - Paperback

Description: A Preface to MARKETING MANAGEMENT 14th Edition J. Paul Peter - James H. Donnelly Jr. BRAND NEW Author: J. Paul Peter ISBN/EAN: 9780077861063 Publisher: McGraw-Hill Education1 Publication Date: 2014-03-01 Binding: PAP Pages: 288 Synopsis: Preface to Marketing Management by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fourteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Price: 49.95 GBP

Location: Sheffield, South Yorkshire

End Time: 2024-10-30T11:29:46.000Z

Shipping Cost: 10.3 GBP

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A Preface to Marketing Management by J. Paul Peter, J H Donnelly Jr - Paperback

Item Specifics

Return postage will be paid by: Buyer

Returns Accepted: Returns Accepted

After receiving the item, your buyer should cancel the purchase within: 60 days

Binding: Paperback

Product Type: Workbook/Guide

Item Height: 249 mm

Item Width: 203 mm

Author: J. Paul Peter, Jr, James Donnelly

Publication Name: A Preface to Marketing Management

Format: Paperback

Language: English

Publisher: Mcgraw-Hill Education

Subject: Marketing

Publication Year: 2014

Type: Textbook

Item Weight: 494 g

Number of Pages: 288 Pages

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