A New Brand World: Ten Principles for Achieving Brand Leadership in the Twenty

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Book Title: A New Brand World: Ten Principles for Achieving Brand Leadership

Publication Date: 2002-03-04

Pages: 240

Number of Pages: 240 Pages

Language: English

Publication Name: New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century

Publisher: Penguin Publishing Group

Subject: Leadership, Consumer Guides, General, Management

Publication Year: 2002

Item Height: 0.9 in

Item Weight: 16.7 Oz

Type: Not Available

Item Length: 9.6 in

Subject Area: Référence, Business & Economics

Author: Scott Bedbury, Stephen Fenichell

Item Width: 6.4 in

Format: Hardcover