A New Brand World: Ten Principles for Achieving Brand Leadership in the...

Description: A New Brand World: Ten Principles for Achieving Brand Leadership in the Twenty-First Century by Bedbury, Scott May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less

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Binding: Hardcover

Weight: 1 lbs

Product Group: Book

IsTextBook: No

Number of Pages: 240 Pages

Publication Name: New Brand World : 8 Principles for Achieving Brand Leadership in the 21st Century

Language: English

Publisher: Penguin Publishing Group

Item Height: 0.9 in

Publication Year: 2002

Subject: Leadership, Consumer Guides, General, Management

Type: Not Available

Item Weight: 16.7 Oz

Author: Scott Bedbury, Stephen Fenichell

Subject Area: Référence, Business & Economics

Item Length: 9.6 in

Item Width: 6.4 in

Format: Hardcover