A New Brand World: Eight Principles for Achieving Brand Leadership in the Tw...

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Release Year: 2003

Book Title: A New Brand World: Eight Principles for Achieving Brand Leader...

Number of Pages: 240 Pages

Language: English

Publication Name: New Brand World : Eight Principles for Achieving Brand Leadership in the Twenty-First Century

Publisher: Penguin Publishing Group

Publication Year: 2003

Subject: Marketing / Multilevel, Consumer Guides, Entrepreneurship, Management

Item Height: 0.7 in

Item Weight: 8.1 Oz

Type: Not Available

Author: Scott Bedbury, Stephen Fenichell

Subject Area: Référence, Business & Economics

Item Length: 8.4 in

Item Width: 5.5 in

Format: Uk-B Format Paperback